Why the Stag?
Over 40 years since it was first put on the market, the Stag has become a highly respected car and the undeservedly poor reputation it had when new has finally been put to rest. The Stag is every bit as reliable as most cars, if a few sensible basic maintenance procedures are observed.
On release to the market in 1970, it received ‘rave’ press reviews for although being rather expensive it was still less than half the price of its main competitor, the Mercedes Benz 230SL which truly only had two seats.
It was introduced at a time when Triumph and British Leyland had extensive financial troubles. Consequently, very few cosmetic changes were made to the car in its production life and this even excluded basic development of the Stag for improved mechanical reliability.
The Stag today is a fine motor car and is quite capable of keeping up with many of the faster modern cars, while the road-holding and handling are more than adequate for general highway use. The Stag comes into its element in open form, cruising at speed when long distances can be covered. It also has a unique versatility with a powerful yet economical 3 litre V8 engine and offers adequate accommodation for carrying up to 4 people. Style and appointments are the strongest points, while statistics of 122 mph and 0-60 in 9.2 seconds (manual) gives it a very respectable performance even by today's standards.
Cars with manual overdrive gearboxes tend to be more sought-after than automatics, and many auto’s have been converted to manual gearbox, either Triumph 4 speed with overdrive, or Rover 5 speed 'SD1' type with Sherpa gear-change mechanism.
Of the original 26,000 Stags made, it is believed around 10,000 are still in existence.
Almost all spare parts are still available either as original parts or manufactured to pattern, and several specialists can supply parts overnight by mail order.
There are Stag clubs in all major countries including the USA, Switzerland, Germany, Belgium, Holland, Australia and New Zealand. In the UK the Triumph Stag Register maintains contact with all these clubs, and can help and advise you to get the very best from your Stag.
October 1973 - Spring 1974
For membership and any other information, please contact the TSR Office;
Phone: +44 (0) 1202 761051 E-mail: office@TriStagReg.org